The Austin Convention Center in Austin, TX. “The staff is amazing under the most stressful of circumstances, and the property is well maintained, in a great location and has the perfect meeting space for our group.” “We have a long-standing relationship with Marriott and have used this property three times,” Madigan says.
The convention was set at the JW Marriott Austin. Austin has a welcoming and manageable feel that doesn’t overwhelm visitors, yet still has the infrastructure in place for groups to accomplish what they need to.” Aside from being a great coffee city, Madigan says, “Austin is very accessible from all parts of the country, including proximity and ease of access for South and Central America, where many of our attendees travel from.
The group’s annual convention was held in Austin before the pandemic.
“Second-tier cities generally have great airlift, ease of local transportation, a variety of entertainment options and plenty of dining choices,” says Doreen Madigan, director of events and member services with the National Coffee Association USA. And as the COVID-19 pandemic’s stranglehold on the meetings and incentives industry wanes, these destinations offer attractive alternatives for planners seeking to host smaller, face-to-face or hybrid meetings. Some of the nation’s so-called second-tier cities are a no-contest first choice for many organizations, with good reason. 1 option for the Association to Advance Collegiate Schools of Business.
